NFL Rookie Premiere

Each year all of the NFL's rookies converge to one hotel in Beverly Hills. During this time, the media gets to have a field day with them. Despite the opportunity, they typically get the same ol' questions and give the same ol' canned answers. We wanted to break that mold so we introduced the rookies to a few challenges outside of their comfort zones. The content made for a uniquely branded series of snack-able social bites.

© 2017 - Steve Laing.