The Regions FanCam

How do you get over 70K fans to smile at once? Ask them to say cheese. During halftime of the SEC Championship game we took a 360° gigapixel photo of the Georgia Dome and everyone in it. We allowed fans to check-in, tag themselves and share their experience live. We also hid several Easter eggs prizes, in various locations. Find the prize. Tag the prize. Win the prize. Instantly.