What do world class Olympic athletes and Bridgestone tires have in common. They're both built to perform. So we built a Performance Institute where we could showcase it. Content was also captured in a way that we could take the Performance Institute to the fans - one tweet, Facebook post, Instagram story and social influencer at a time.
Anatomy of Performance
A split screen video experience where users controlled the action.
(at 1,000 frames per second)
Behind the Performance
3 Olympic athletes. 3 Olympic stories. Full length video documentaries as well as shorter social influencer pieces.
A mobile game featuring gauntlet-style play of more than 25 Olympic events. A social leaderboard allowed people from all over the world to compete with each other.