Encapsys, the leaders in microencapsulation. What is microencapsulation? Basically, they make some pretty cool stuff that you'll never see. So we wanted to make them a pretty cool site that everyone could see. Working with elements at a microscopic level these guys can encapsulate anything. Imagine fabric that released a fire retardant when introduced to fire or invisible capsules that attached to your clothing and release pleasant scent throughout the day, you get the picture. The site allows the users to experience a dynamic look through the eyes of actual case studies.

Amp Energy - New Tea & Lemonade Flavors. Breaking the stereotype of Grandma's tea and lemonade - Too tough for a pitcher. The broken shards of the pitcher become the navigation.

Offline.

Aquafina came to us wanting to do something with their MLB partnership. Something that would ”attract and engage” consumers. Our answer: A 3rd Base Coach of Life. In a baseball game the 3rd Base Coach is the field general. He instructs and directs his players. We thought it would be great to have that kind of a mentor in everyday life so we developed the Aquafina 3rd Base Coach of Life. Who better than Razor Shines (yes, his real name), the actual 3rd Base Coach for the New York Mets, to give one on one guidance. Need dating advice? Ask the 3rd Base Coach of Life. 401(K) in the crapper and don't know what to do? Razor is there. Just want to cuss at him? Do so at your own risk. Remember, three strikes and you're out.

Click any image to visit the site.

Nokia entertainment micro site. Cubes of dynamic content populate the screen with featured artists, music, phones and events.

Offline. Click to see more.

Sweet Office Pro is a slackers ultimate office software bundle. Introduced through Starbucks Doubleshot's "Energy with Dignity" campaign, it allows hardly working employees to appear as if they're hard at work, while in the office, thanks to the cleverly disguised games, sport score aggregators and Twitter feeds, hidden inside popular office work applications. Play a tetris style game with all those endless meeting requests that fill your calendar. Destroy Excell looking spreadsheets, work orders and other forms with the Excellbreak game. Keep your finger on the pulse of the Twitter community while appearing to read a Word document or check the latest scores via charts and graphs that look like a Power Point presentation.

Click on the Calendar, X-Cell Break or the Tweetie Word thumbnail to see a quick demo. The Power Points applications will release at a later date.

The campaign and games took home several Gold and Silver Addys.

Nokia 360 is a virtual nightclub where users grab a Nokia Phone and use it to navigate from room to room. Built from the ground up (meaning pixel by pixel) the club features everything from a Playboy style VIP Lounge to a theatre style screening room featureing the latest movie trailers. But before you can even get into the club you have to get by the bouncer. Present your I.D., either the real thing, meaning they register, or their fake I.D, saying they'll register later. The club is now offline because an NFL player made it rain and then shot himself in the leg but you can see the 30 second teaser reel by clicking any image above.

To target young males fresh out of college and new to the coorporate world we developed the Starbucks Doubleshot's "Energy with Dignity" campaign. The idea was to help these guys appear hard at work, thus helping boost their image in the bosses eyes, even when they are, in fact, slacking off. During business hours the site would default to a faux business side, a buttoned up, professional-looking site, complete with Onion-esk articles, video of grass growing and other fake content. After hours, the site morphes into an entertainment site, featuring customizable RSS feeds, viral webisodes, Sweet Office Pro (a software package of games and Twitter feeds disguised to look like MS Office application) and an iphone application download. Of course the user could toggle back and forth between the sites at any time via a cleverly disguised toggle button. Both sides of the site also featured a hidden web camera to constantly monitor ones back in the event that a wayward boss strolls by. The campaign and games took home several Gold and Silver Addys.

Click the image to see it in action.

For 2008, we introduced the first, mobile-generated feature film created entirely by everyday people, under the direction of Spike Lee. Using their cell phones, participants were asked to submit photos, videos, music and text based on the theme of humanity and how music plays a role in our experiences. Online editing tools enabled them to collaborate and mix together their creations. The community and Spike Lee voted on their favorite submissions which he cut into one artistic film, set to premiere in Hollywood in the Fall, 2008.

Offline. Click the image to see the reel.